Best of Local Awards

The Client

Destination Pet is a nationwide community of skilled and passionate pet professionals dedicated to providing total pet health care.

Project Goal

Create a standardized template for local teams to promote local awards through social media and email blasts.

My Role

In 2023, I led the design of emails and social media assets for local teams to utilize so they could promote their center for local awards. The responsibilities included design research and conception, aligning with stakeholders on project goals, visual design, copywriting, incorporating feedback into design iterations, and quality assurance.

The Final Solution

Social Media Assets

Email Assets

The Process

Research

Context
Editability

Concepting

Current Examples
Design Principles

Design

Multiple Design Concepts
Field-mapping

Feedback

Stakeholder Reviews
Designer Critiques

Hand Off

Detail Fixing
Preparation for CustomPoint

The Results

Using the toolkit for local award promotions through social media and email blasts helped local teams to effectively convey their message, generate enthusiasm, and drive community involvement. Through visually appealing content, compelling narratives, and targeted strategies, the centers can raise awareness, enhance their reputation, and celebrate the achievements that make their local community exceptional.

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