Best of Local Awards
The Client
Destination Pet is a nationwide community of skilled and passionate pet professionals dedicated to providing total pet health care.
Project Goal
Create a standardized template for local teams to promote local awards through social media and email blasts.
My Role
In 2023, I led the design of emails and social media assets for local teams to utilize so they could promote their center for local awards. The responsibilities included design research and conception, aligning with stakeholders on project goals, visual design, copywriting, incorporating feedback into design iterations, and quality assurance.
The Final Solution
Social Media Assets
Email Assets
The Process
Research
Context
Editability
Concepting
Current Examples
Design Principles
Design
Multiple Design Concepts
Field-mapping
Feedback
Stakeholder Reviews
Designer Critiques
Hand Off
Detail Fixing
Preparation for CustomPoint
The Results
Using the toolkit for local award promotions through social media and email blasts helped local teams to effectively convey their message, generate enthusiasm, and drive community involvement. Through visually appealing content, compelling narratives, and targeted strategies, the centers can raise awareness, enhance their reputation, and celebrate the achievements that make their local community exceptional.